What We Do

We turn cultural complexity into business advantage.
AI Sees Patterns. We See People.

Our cultural specialists provide brands with consumer codes: current, relevant and actionable information on an increasingly diverse set of consumers. Their lifestyles, socioeconomic and environmental contexts, as well as the microcultural nuances of their lives are “codes” that define how micro-segments behave.

Our 3-D psychographic approach with leading-edge qualitative methodologies reveals the subtle differences in microcultural codes and language that influence decision-making.

Trusted by both private and public sector organizations focused on high-stakes growth, transformation, and cultural change, we help clients:

• Reduce risk in diverse and fragmented markets

• Build products and messaging that truly resonate

• Identify growth beyond the “average” consumer

• Avoid costly cultural misreads